CFA UK is partnering with Content With Purpose (CWP) to launch The Confidence Dividend, an ambitious new digital series exploring the future of investing in a time of rapid change. The series will highlight how professionals and organisations are navigating uncertainty, adapting to disruption, and finding new ways to build the confidence and trust that underpin resilient outcomes across the investment community.
From geopolitical shifts to technological innovation and evolving market dynamics, the pace of change in investment has never been faster. Professionals are rethinking strategies, reshaping teams, and seeking new skills to stay ahead. At the same time, confidence and accountability remain the foundation of decision-making — the qualities that define great leadership and long-term value creation. This balance of adaptation and assurance is what we call The Confidence Dividend.
The Confidence Dividend will shine a light on the organisations, professionals, and innovators driving the future of investment. Featuring perspectives from across the community — from asset managers and private market specialists to fintech innovators and training providers — the series will explore how investors are:
- Navigating disruption – adapting to uncertainty, regulation, and global shifts
- Harnessing technology – exploring AI, blockchain, and data-driven insights
- Investing with impact – aligning capital with resilience and long-term value while delivering competitive returns
- Building confidence – strengthening trust through professionalism, accountability, and skills
Through a compelling mix of short-form case studies, expert interviews, and character-led stories, supported by a dedicated microsite and global campaign, The Confidence Dividend will showcase the people, ideas, and strategies driving the future of investment.
Launching with a high-impact showcase film at the CFA UK Annual Conference (May 2026, London), the series will be amplified through a strategic digital campaign to engage CFA UK members, the wider investment community, policymakers, and the public.
This marks the next chapter of CFA UK’s partnership with CWP, following the successful collaboration on 'Investing for Tomorrow’s Environment’ in 2024'.
Nick Bartlett, Chief Executive at CFA UK, said: “We are pleased to be working with CWP on this important series. The Confidence Dividend will bring together voices from across the investment ecosystem to show how they are upholding the highest professional standards while adapting to fast-moving market, regulatory, and technological change.”
Max Smith, Founder & Managing Director at CWP, said: “We’re proud to be partnering with CFA UK on The Confidence Dividend. This series will showcase how the investment community is combining innovation with professionalism to build resilience, strengthen trust, and deliver long-term value in a rapidly evolving landscape.”
CWP is a B Corp certified strategic content creator that works in partnership with leading member bodies and associations, engaging professionals in their industries’ role in building a better tomorrow.
Organisations interested in contributing to the series are encouraged to contact Jodie Webber, Series Development Manager at CWP to learn more: jodie@contentwithpurpose.co.uk